Our achievements - Mandates – Marketing research

Because we conduct a wide range of mandates for our clientele, we apply our expertise in marketing research to a number of different sectors.

Our achievements

Government organization

The client: A government organization

The challenge: The organization needed information about the job market that included a series of regional studies, analyses and data in order to better match the labour supply with the demand.

Our strategy: For this mandate, Vox Opinion:

helped develop the questionnaires;
defined the samples;
administered the questionnaire by phone to more than 10,000 businesses;
compiled and analyzed the results;
prepared recommendations to enable the client to achieve its objectives.

Large company

The client: A company with hundreds of employees across Canada

The challenge: The company was seeking to gather accurate data on employee's satisfaction.

Our strategy: Vox Opinion posted a survey questionnaire on a website protected by a personal identification number (PIN) to ensure a high level of security. The employees were thus able to complete the questionnaire at work or at home. This approach has many advantages:

Very high response rate;
Simple procedure, even for employees who are not frequent Internet users;
Continuous access by the client to the survey results.

Manufacturing company

The client: A manufacturer specializing in packaging products

The challenge: The company wanted to maximize the impact of a reduced sales team (representatives) covering a very large territory.

Our strategy: Vox Opinion introduced a customer prequalification system by identifying potential buyers of packaging products. Next, our agent sent these potential buyers an electronic document that described the products. Our agent then validated that the document had been received and gauged each person’s interest in meeting with a representative. The agent made the appointment with the potential customer and sent the meeting schedule to the company’s sales representative. A daily electronic report was sent to the sales director. Finally, 24 hours prior to the meeting, our agent confirmed the appointment with the potential customer.

Our systems enabled the company to effectively manage many agendas at once, based on the availability of the representatives, their territories, quotas, etc.

Political party

The client: A political party

The challenge: A political party wished to gauge voter perception in a constituency on issues of national and regional importance.

Our strategy: Vox Opinion used two research tools to meet the client’s objectives: a survey and focus groups. For the survey component, Vox Opinion:

developed the questionnaire;
defined the sample;
administered the questionnaire by phone to 983 respondents;
compiled and analyzed the results;
prepared recommendations to enable the client to achieve its objectives.

Next, focus groups were formed to validate the initial hypotheses. For this component, Vox Opinion:

developed the interview questionnaire;
researched and found the participants;
planned the meetings;
facilitated the meetings;
identified the aspects that enabled the client to better understand voters’ perceptions;
prepared recommendations to enable the client to achieve its objectives.

Telecommunications company

The client: A telecommunications sector company

The challenge: The company wanted to gauge the level of customer satisfaction with respect to the quality of customer service offered on an ongoing basis (12 months per year).

Our strategy: For this mandate, Vox Opinion:

developed the questionnaire in collaboration with the company’s management team;
defined the sample;
administered the questionnaire by phone to customers over an ongoing period (48 weeks per year);
compiled and analyzed the results each week;
prepared recommendations to enable the client to achieve its objectives.

Tourism

The client: An international tourism event

The challenge: The organization was seeking to evaluate a number of aspects about the event, notably the profile of visitors, recognizability of sponsors, spectator preferences, satisfaction levels, evaluation of economic benefits, etc.

Our strategy: For this mandate, Vox Opinion:

developed the questionnaire;
defined the sample;
administered the questionnaire to 600 event visitors and participants;
compiled and analyzed the results;
prepared recommendations to enable the organization to achieve its objectives.