A focus group, like a personal interview, is a qualitative research method. It allows us to closely examine a target group’s perceptions and behaviours with respect to a particular subject.
Vox Opinion can handle the:
- preparation of questionnaires for participant selection;
- recruitment of participants;
- design and preparation of interview grids;
- facilitation of the focus groups (all of our facilitators have extensive experience);
- analysis of focus group content;
- audio and video recording of the group;
- management of participant lists and compensation;
- data analysis and production of reports.