The origin-destination survey is a Transport Québec initiative and the second such study conducted by the Ministère in the Trois-Rivières region since 2000. The Trois-Rivières consortium Genivar/Vox Opinion has been mandated to carry out the survey and, in particular, make phone calls to targeted households.
This large-scale regional study aims to gather accurate, up-to-date information on the transportation habits and choices of residents in the region targeted by the study. Some 10,000 interviews must be conducted with households in the greater Trois-Rivières area and the nearest municipalities on the north and south shores. The data gathered will be a valuable source of information in the years to come for transportation planners seeking to develop and improve existing and future road and public transit networks in the region.
